Do I pay for Sting’s services?
We use a success-fee model in the form of stock warrants. When you have finished the Sting Core program, Sting converts those warrants into a small shareholding. This means we only benefit if your company succeeds, and when we do, the proceeds go back into helping the next generation of founders and startups
As a non-profit, founder-first organization, this model helps us stay independent and aligned with your goals, while keeping Sting fees at a minimum at the point of access for early-stage startups.
Here’s how it works:
- Sting Core runs for up to 18 months, structured in three 6-month periods, with 2% equity per period.
- These warrants convert into shares when your company leaves Sting Core.
- During the first two years as a shareholder, Sting has the right to sell back its shares for SEK 75,000.
- A start fee of SEK 5,000 applies
These warrants are completely separate from the terms of Propel Capital’s convertible investment, which is optional and offered to selected companies in the program.
In short:
If your startup grows, you help fuel the next wave of Nordic founders. If not, you won’t owe us anything.