Incubate
Sting Incubate is (up to) an 18-month program that will get you from prototype to launch and prepare you for the next steps on your startup journey. Applications are now closed for Spring 2025.




















<p class="display-6">The program is structured around an individual milestone plan spanning up to three consecutive six-month periods. Throughout the program, you will receive coaching and be challenged by your dedicated Sting coach. Additionally, you will have access to specialized experts in financing, team development, talent acquisition, and other relevant fields. Included in the program are office space, perks, and numerous opportunities for peer-to-peer exchange and learning experiences.<p>
At Sting Incubate, you will:
- Weekly individual coaching by experienced Sting coaches focusing on sales, marketing, financing, and team & talent, based on milestone plans and structured sprints.
- Access decades of Sting team experience, having supported over 400 startups since 2002, for quicker problem-solving and goal achievement.
- Secure a possible 600K SEK investment: 400K SEK at program start and an additional 200K SEK at conversion, with an investment from Propel Capital.
- Access Sweden's most developed investor network, with regular 'investor of the week' sessions, Sting Day, and networking facilitated by our Investor Relations manager.
- Participate in weekly workshops, meetups, and masterclasses covering legal, financing, team & talent, marketing, growth, and product development.
- Office space at Sting's coworking space in A House Ark, fostering daily interaction with a supportive community.
- Showcase your startup at Demo Day, followed by a celebratory party, offering networking opportunities and potential additional funding.
- Join the lifelong Sting community for ongoing support and networking opportunities beyond the program.
Hard Facts:
Length
6-18 months (Sept-June and Feb-Jan)
Next program start
February 3rd, 2025
Next application deadline
January 10th, 2025
Admission
Two batches per year, 12-15 startups per year. However, in some cases we can accept companies mid-semester.
Investment
A possible 400+200K SEK investment from Propel Capital
Requirements
- A founding team of minimum two people
- Product or solution based on a scalable innovation and solving a big important problem
- Ambition to build an international growth company
- Incorporated Swedish AB, team presence in Stockholm during program
<p class="display-6">The program is structured around an individual milestone plan spanning up to three consecutive six-month periods. Throughout the program, you will receive coaching and be challenged by your dedicated Sting coach. Additionally, you will have access to specialized experts in financing, team development, talent acquisition, and other relevant fields. Included in the program are office space, perks, and numerous opportunities for peer-to-peer exchange and learning experiences.<p>
At Sting Incubate, you will:
- Weekly individual coaching by experienced Sting coaches focusing on sales, marketing, financing, and team & talent, based on milestone plans and structured sprints.
- Access decades of Sting team experience, having supported over 400 startups since 2002, for quicker problem-solving and goal achievement.
- Secure a possible 600K SEK investment: 400K SEK at program start and an additional 200K SEK at conversion, with an investment from Propel Capital.
- Access Sweden's most developed investor network, with regular 'investor of the week' sessions, Sting Day, and networking facilitated by our Investor Relations manager.
- Participate in weekly workshops, meetups, and masterclasses covering legal, financing, team & talent, marketing, growth, and product development.
- Office space at Sting's coworking space in A House Ark, fostering daily interaction with a supportive community.
- Showcase your startup at Demo Day, followed by a celebratory party, offering networking opportunities and potential additional funding.
- Join the lifelong Sting community for ongoing support and networking opportunities beyond the program.
Hard facts
Hard Facts:
Length
6-18 months (Sept-June and Feb-Jan)
Next program start
February 3rd, 2025
Next application deadline
January 10th, 2025
Admission
Two batches per year, 12-15 startups per year. However, in some cases we can accept companies mid-semester.
Investment
A possible 400+200K SEK investment from Propel Capital
Requirements
- A founding team of minimum two people
- Product or solution based on a scalable innovation and solving a big important problem
- Ambition to build an international growth company
- Incorporated Swedish AB, team presence in Stockholm during program
Words from our founders

Propel Capital Investment
Secure a 500K SEK investment from Propel Capital.
Financing
Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.
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Office space
You get free office space at Sting’s office in A house for up to 6 months while you are in the Sting program.
Business Development
You get a dedicated and experienced Sting coach who works closely with you and your team, several hours per week, and both challenges and supports you on all critical business activities.

Industry mentors & external experts
Not only do you get weekly coaching from your Sting coach, but also from external mentors and expert coaches, hired by Sting, who are true wizzes in their fields.
Marketing, PR & communications
Sting provides startups with access to experienced professionals to help create optimal fundraising conditions.

Partners & Perks
We’ve negotiated a range of special offers worth over SEK 1 million that you can access after joining Sting.
Recruitment & team development
After working with more than 400 startups, we have learned how to recruit and develop a successful team. You get access to two coaches to help you succeed in this area.
Network & community
You gain access to the most developed investor network in Europe as well as a large network of business contacts, both Swedish and international, which Sting has built since 2002.
Have any questions?
Browse through the FAQs to gain insights and clarity on various topics related to our organization.
Yes, it is definitely possible to be part of our program even if you have already raised money. Companies often have angel investors onboard before joining Sting.
Startups that could be competitors will never be accepted and part of Sting at the same time. However, once a startup has left us and become alumni, after six months we could accept and work with another company that has a similar business idea.
For companies where technology is the core of their business, it is crucial to have their tech in-house. On the other hand, for companies where technology is a means to solve a problem, outsourcing software development can be an option to extend their capacity, although it carries some risks.
We do our best to get back to you as soon as possible, however it depends on the availability of the coaches. Also keep in mind that late applications are often coming in during holiday periods, which may slow down the response time even more. But please be patient, we will email you as soon as your application has been reviewed.
If you submit an application after the deadline, your application is automatically tagged as “late”. You will still get evaluated based on your merits, but late applications are generally competing for fewer slots, which means it will get harder to get accepted the later you apply. It will also take longer for us to get back to you, as the process is already ongoing.
Late applications are those submitted after the application deadlines (typically June-Sept or Dec-Jan).
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