Open coaching sessions

Propel Capital invests via a convertible note that converts to ownership only when the company has raised at least SEK 1 million or more from external investors. This way, we avoid setting a valuation of the company too early.

Yes! The co-owners of Propel Capital are business angels actively looking for investment opportunities in exciting and promising startups. As a portfolio company to Propel Capital, you are exposed to a large number of potential investors.

We have a “success fee” model in the form of stock warrants to Sting. As a non-profit, we’re an independent, founder-centric organization who always wants what’s best for your startup. If you succeed, these stock warrants eventually convert into a small number of shares.

We treat the proprietary information our companies share with us with 100 percent confidentiality, whether they declared it confidential or not. We couldn’t do what we do if we didn’t. We don’t sign NDAs because we meet so many startups that it would be impossible to keep track of all the NDAs and the related information. 

One size doesn’t fit all and that’s why we tailor our coaching to fit your individual needs. However, if you were to describe our coaching style in three words it would probably be ‘lean and iterative’. We use frameworks like Lean Startup and Lean Canvas, and work in sprints.

Sting offers more hands-on support than any other accelerator in Europe, and access to the most extensive network of entrepreneurs and investors. More than 9 out of 10 startups recommend Sting to other startups.